Volvo sales grew by 150% in 2012, plans more dealerships and launches this year

Discussion in 'Indian Automotive Scene' started by Car Lover, Jan 29, 2013.

  1. Car Lover

    Car Lover New Member

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    [​IMG]Volvo V40 Cross Country

    The battle for supremacy in the luxury car segment continues and while the big three German luxury car giants continue to have a big grip on the market Volvo is determined to become a formidable player and the numbers have started showing that intent already. For 2012 Volvo Auto India has been the fastest growing automobile brand in India. The company sold 821 cars in 2012, up from 320 units in 2011 which is almost a 150% growth in sales. The company now targets 35% growth in 2013 by clocking sales of 1100 units.Speaking on the occasion, Tomas Ernberg, Managing Director, Volvo Auto India said, “A growth of 150% in sales figures was possible only because of strategic associations Volvo had last year.”In the beginning of 2012, Volvo brought its international Golf property, Volvo World Golf Challenge, to India in partnership with Professional Golf Tour of India (PGTI) and mid of this year it associated itself with the ‘crème de la crème’ fashion property, Lakme Fashion Week, as the official car sponsor. Our foray in Golf and fashion stems from our strategy of engaging with the top 5% HNI who have the propensity to own a luxury car brand like ours.[​IMG]Volvo S60

    The expansion of our dealer network signals the importance of the Indian market to Volvo cars. We believe that India holds tremendous potential for our brand and want to make sure that we fully capitalize on the opportunities available while at the same time providing the best possible services for our customers at the best value at the most competitive prices. In Q4 we have appointed 3 new dealer partners in Ahmedabad, Bangalore and Gurgaon. We also managed to update our facilities in Chandigarh, Coimbatore, Chennai, Delhi, Ludhiana and Mumbai, Delhi and Ludhiana being a 3S (Sales Service and Spares) facility showroom. In 2013 VAI will continue its expansion in deal.A lot of the growth expected this year for Volvo will be based on the performance of the upcoming V40 Cross Country crossover. The V40 Cross Country is expected by April this year and will compete with the likes of the BMW X1 and the Mercedes B-Class. Volvo hopes the V40 Cross Country’s good looks and quality cabin will appeal to customers and it is going to be priced from Rs 23 lakhs
     

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