Tata Motors attacks Maruti Suzuki's Swift

Discussion in 'Indian Automotive Scene' started by Car Lover, Jan 30, 2013.

  1. Car Lover

    Car Lover New Member

    Joined:
    Oct 5, 2012
    Messages:
    671
    Likes Received:
    2
    [​IMG]

    Is Tata Motors transforming into a more aggressive automotive player post Ratan Tata's retirement?
    The launch of Tata Indica Vista D90, the premium hatchback the first major product unveiling after new Tata Sons boss Cyrus Mistry took over the $ 100 billion company indicates so. Tata's brought in former General Motors India head Karl Slym in October to revive the automaker's fortunes in India as it lost its No 3 position to homegrown rival Mahindra and Mahindra. Since then, Slym has already made public of Tata Motors intention to regain lost ground.

    The new Vista D90 has got good reviews for its looks and the positioning against the market leader Maruti Suzuki's Swift. Now, Tata Motors has gone a step ahead. Creating an animation video or "attack advertisements" comparing Vista D90 features with its USP being the new looks and its powerful engine. And this is probably a first from Tata Motors.

    Tata Motors claims few features that Vista D90's premium model scores over the premium model of Maruti's Swift. It also has turned hyper competitive.

    Watch the Tata Motors ad rubbishing Maruti Suzuki's Swift.
    Three takeaways from the ad

    • "Easy in, Easy Out" VS "In and Out not so Swift"
    • "Car for the Gang" VS "A Crowded Car"
    • High powered engine that is faster than of Swift and ABS with EBD that allows better braking


    Tata and its future

    Vista D90 will be the first of the several vehicles that Tata Motors plans to facelift and launch in the market. It has already indicated that Nano, the people's car would get an aggressive push including launch of its diesel version in the country. In addition, Tata Motors has spelt a new credo - One Team One Vision for this exercise in both passenger cars and commercial vehicles. It plans to invest Rs 15,000 crore in the next three to five years on both trucks and cars.

    Tata Motors will focus on new products - leveraging four engineering centres - India, Italy, UK and Korea - to design new vehicles. Tata Pixel, the city car based on the Nano is an example of such collaboration for new products. It also means gain knowledge from Jaguar Land Rover, the luxury cars brand Tata owns and incorporate elements for the Indian mass car market. The aim is to regain the No 2 slot by 2020.

    Maruti and Attack Ads

    For Maruti Suzuki, the largest car maker in India, rivals taking potshots on its cars is now common. Hyundai Motor, the Indian arm of Korean car company claimed its Eon small car is better than Maruti's Alto 800, the new small car that it launched late last year. Hyundai claimed better design, technology, mileage and looks in print advertisements. For Maruti Alto 800 has been a success thanks to its wide distribution and service network.
     
  2. Car Lover

    Car Lover New Member

    Joined:
    Oct 5, 2012
    Messages:
    671
    Likes Received:
    2

Share This Page