Nissan aims 10% market share, plans 10 car launches

Discussion in 'Indian Automotive Scene' started by Car Lover, Feb 3, 2013.

  1. Car Lover

    Car Lover New Member

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    Japanese auto major Nissan plans to launch 10 new cars in three years in India as it aims at 10% marketshare in the country.

    Nissan, whose market share is around 1.5%, expects its compact sports utility vehicle and Datsun small cars to drive growth in a highly competitive market. It sold 50,000 cars in 2012 and plans to double sales to 100,000 cars this year. India's car market did not grow for the first time in eight years in 2012 as customers conserved cash than spend money in a bad economy that had high interest rates

    This year, Nissan plans to launch Micra and Sunny, its two cars with automatic transmission this year. It expects the Datsun brand of cars that it plans to build in India to shoot sales. Datsun for India is being designed at the Renault Nissan Technology and Business Centre India Pvt Ltd- the research and development outfit for Renault and Nissan in India.

    Toshiyuki Shiga, chief operating officer, Nissan Motor Company Ltd said that it has set a target of 10% market share by end of fiscal 2016 in India. To achieve this target the company is planning to launch 10 new models upto 2016 and planning to expand its dealership network to 300 from the current 95, Business Standard said.
     

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