Fiat plans compact jeep to take on Quanto, eyes export

Discussion in 'Indian Automotive Scene' started by Car Lover, Jan 28, 2013.

  1. Car Lover

    Car Lover New Member

    Oct 5, 2012
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    Fiat India is working on a smaller Jeep similar to the compact SUV Quanto for the local market and also export it to right-hand driven countries such as South Africa. In addition, the company is also building a cross over based on the 500X platform.

    Quanto, the compact SUV from Mahindra and Mahindra has been a huge success and rivals such as Tata Motors are keen to launch new products in this segment.

    “Massive market research would be done from the next quarter for the product (Jeepster) in India. We want to understand the requirements of the market here. The Indian R&D (research and development) team would contribute significantly in the development of the product in Melfi,"Enrico Atanasio, managing director, Fiat Group Automobiles India Private Limited, was quoted as saying in the Business Standard.

    " We are looking at leveraging India as an export hub for right-hand drive models. We have excess capacity in India and are looking at exporting vehicles from here to markets in the UK, Japan, Australia, South Africa.”

    Starting April, FIAT will operate as an independent entity in India and is planning to aggressively build its dealer and service network across the country. It plans to bring new products into India inlcuding the jeep and Abarth.
    Fiat is also working on a B-segment sports utility vehicle set for launch in 2015 "This is a new category. We have not finalised the specifications yet, but product-wise, it would resemble the compact SUVs launched in the market lately. It would be manufactured at our facility in Ranjangaon,” Atanasio said, according to the paper.

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