Digital Audi showroom shows the showroom of the future

Discussion in 'International Automotive Scene' started by Car Lover, Jan 29, 2013.

  1. Car Lover

    Car Lover New Member

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    [​IMG]Audi Digital showroom

    Everything is about technology today and nothing is spared so as our phones are turning into smart phones the car showroom is turning digital with the likes of Audi having opened its first digital showroom in London some months back. It is called Audi City. The first location had opened in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. Over the next few years, Audi will opening more than 20 stores worldwide by 2015. Audi says in the future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.
    Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”
    [​IMG]Audi digital showroom london

    Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually.
    Customer Relationship Manager, who will be deployed in future at Audi City locations. This individual will be the customer’s central and consistent point of contact for all needs – from the first consultation to after-sales and ongoing services. Plus, every Audi City is also connected to an Audi dealership.
    [​IMG]Audi City

    Their central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want. Audi says that the stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, they will play host to readings, round-table discussions and exhibitions on issues such as urban development and mobility or on matters relating to art, culture and design.
    We think this is an innovative solution which shows the future and already the success of the first Audi digital showroom has meant that Audi is now planning more.
     

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