Aston Martin To launch LAGONDA models

Discussion in 'International Automotive Scene' started by Codename.47, May 23, 2011.

  1. Codename.47

    Codename.47 Guest

    Aston Martin is preparing to launch ‘two or three’ new- generation Lagonda models, CEO Ulrich Bez confirmed. The new Lagondas will include a sporty crossover, an Audi Allroad-type crossover and a high-end luxury sedan resembling the boxy 1976 Aston Martin Lagonda.


    The Lagonda crossover will have two different designs derived from the new Mercedes M-class out later in 2011. The concept was designed by AML design pencil-in chief Marek Reichman. One crossover will be sporty with 21 inch rims coupled with a low-riding chassis.

    The other will be an Audi Allroad-type vehicle targeted at Range Rover customers. Aston Martin CEO Ulrich Bez explained ‘Lagonda cannot survive as a one-model brand’. ’That´s why we are looking at two, maybe three different offerings. The most logical follow-up to the crossover is a high-end, high-visibility luxury saloon not unlike the angular Lagonda designed by William Towns…”

    The luxury sedan referred to as Project Swan will combine traditional luxury with advanced packaging and a sophisticated drivetrain.

    Source:Aston to launch 'two or three Lagonda models' - Bez | Automotive & Motoring News | Car Magazine Online

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